Designing compelling interactive ads for the web is hardly a challenge for experienced marketers, but the print magazine engaging readers in a similar way requires significant creativity. One method is through technology - Esquire Stood out at newsstands with its attention-grabbing E Ink cover in October 2008, and Forbes turned some heads with a Microsoft ad Earlier this year that integrated a functioning T-Mobile WiFi hotspot - but Wired's January 2014 issue shall not go without mention, thanks in no small part to a partnership with Motorola.
A trio of LEDs, a slab of plexiglass, four batteries and an array of buttons make up an interactive Moto X ad, right in the middle of the magazine. The design Enables readers to "customize" a Moto X's rear, with bright LEDs illuminating the phone in 11 different colors. Tap the blue and the phone lights up blue, yellow and it's yellow, red for red, and so on. The ad shuts off after a few seconds of inactivity, so those four lithium batteries should last you for quite some time, serving as a reminder of Moto's accomplishment long after the smartphone is laid to rest, while boosting this issue's appeal for collectors as well.
Digitas, the advertising agency tasked with creating the ad over the last six months, says 150,000 copies of Wired in New York and Chicago will include the interactive advertisement. It's available on newsstands in those Cities as well, so you should be Able to get your hands on one even if you're not a subscriber. It's a costly endeavor, no doubt, but if today's publicity is any indication, it should pay off. Take a closer look in our hands-on (and teardown) video, embedded after the break.
Wired Magazine Moto X ad teardown
src="https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_vnS6L2BjZpzF1FIX2ogQT6th9M3VRwvyq1WlSk5VtpB_UK6xEn1UKyBjeWdU6Us_hLF1iqwf_nFBwoLr85BmrYTedN8UfYz7pm-gS9-poDxuSorsV5rfPQhphrb9JeCVZ37W99D5-4lGxBWNjGek3l7vCEz6EsybF4AEfXJdVbyc8=s0-d" style="border: 0px; display: block; height: auto !important; max-width: 100%; width: 92px;">
Thank you for reading the article about Wired's LED-powered Moto X ad custom colors lets you try before you buy and you can bookmark articles Wired's LED-powered Moto X ad custom colors lets you try before you buy this with the url https://technology-gadgett.blogspot.com/2013/12/wireds-led-powered-moto-x-ad-custom.html. thank you
Related Post:
technology
- Deltaprintr: a quick, tall 3D printer for under $700 (video)
- Nest Protect review: a smoke detector for the smartphone generation
- A closer look at Apple's new Mac Pro workstation (hands-on)
- 'NES Remix' takes classic NES games and remixes them for Wii U, available today for $15
- Yes, this is dog: No More Woof aims to translate canine thoughts into human speech
- App Store coming to Pebble smartwatch early next year
- Ryan Seacrest Wanted a Keyboard for His iPhone, So He Invested $1 Million in One
- Yahoo Says Mail Functionality Is Returning, but Some Users Might Be Missing Up to Two Weeks of Email
- Will Microsoft Name Its CEO Before the New Year? Weary Employees Hope for Even Sooner. (Poll)
- With Microsoft CEO Race in Home Stretch and Mulally Fading, Here’s My Dark-Horse Pick: VMware’s Gelsinger
- Yahoo Makes Its iOS Weather App iPad-Friendly, To The Everlasting Joy Of Those Who Miss A Native One
- LG finally joins the Spotify Smart TV party
- Google acquires Boston Dynamics, the robot builder behind Big Dog and Cheetah
- The company Prohibit Use of Email
:a:
:b:
:
:
:e:
:
:g:
:h:
:i:
:j:
:
:l:
:m:
:n:
:
:
:q:
:
:
:
:u:
:
:w:
:
:
:
"
:ab:
Keren nih kyknya (y)
BalasHapuskapan indonesia bisa bikin kyk gituh
BalasHapusMungkin tunggu indonesia pikirannya maju kali gan
Hapusmakasih ya gan uda berkunjung
Ziip deh,
BalasHapus