Tampilkan postingan dengan label Marketing. Tampilkan semua postingan
Tampilkan postingan dengan label Marketing. Tampilkan semua postingan

Selasa, 24 Desember 2013

5 Mistakes Marketing Strategy Facebook



Strange but true. Often we regret a few hours after me like a facebook page. Perhaps because the facebook page continues to write about the company, or because there is no material relevant to you. By reading this article, hopefully you do not make people regret after me like your facebook page.

7 Tips to Optimizing Marketing Success in Google AdWords




If you are doing marketing in Google AdWords, set up a Google AdWords account, and measure the performance of Google AdWords, now is the time for you to optimize the performance of your ads.

Jumat, 20 Desember 2013

Turnover Increase Online Store


One of the business opportunities on the internet today is rife run an online store. A wide assortment of products ranging from clothing, handbags, shoes, food and beverages, as well as other basic necessities are offered online through websites, blogs, facebook, twitter, and other networking sites. The ease of the internet facility available on the course gives special advantages to online businesses, so it is not surprising that the more the number of bloggers who open an online store experienced a rapid spike.

Although the current number of online store businesses continue to multiply, but apparently not all of them can successfully execute its business to reach the pinnacle of success. Most of them may exist that successfully brought a turnover of hundreds of millions of dollars every month, but not a few number of beginners who are still deserted their online store site from the consumer visits until the end to be closed because there is no income is earned.

Therefore, here are some ways to improve the turnover of online stores that you can practice at home


  • Register your online store website in social networking
The existence of social networking sites (social networking) is quite effective for herding the masses and promote your business to the general public. Create an account with your name online stores at various sites such as facebook, twitter, LinkedIn, Google Plus, and others. After that you can update the product link from your website to the sites of friends, other than that you can also upload photos and pass it on to all consumers who join your site. That way, you can recognize the product of many people and the greater the chances that you create to bring in revenue each month.

  • Join in local and international web directory
already many websites that offer the program directory for online businesses. One of them is bisnisukm.com member directory that provides free programs for business people who want to promote their products and their company. Surely this can be utilized to increase website traffic visit your online store.

  • Optimize the use of SEO
In running an online business, SEO support to be one of the deciding factors to improve the position of a website on the first page of a search engine (Google). Therefore, choose keywords that are sought after internet users to make your website easy to find search engines. For example, using keywords Shop Online, Online Boutique, Clothes Online, and many other interesting keywords. The more the number of searches each day, the more often you visit the online store website potential customers.

  • Facilitate the purchase of the shopping cart (shopping cart)
To facilitate your customers in the shop, provide a shopping cart to include items they would buy the product. Make sure that all the products that can be recorded with well chosen and the process is not difficult for prospective customers. Therefore, if the process is complicated and tothe convoluted usually only be made ​​dissuade consumers to shop at your online store.

  • Embed your contact person with full
One of the important points that you need to consider, namely, to convince consumers to shop at your place. To this day there are still many cases of fraud over the internet, because it's not a few consumers who lack confidence to transact online. Therefore, make sure the consumer by including your details in full as well as a contact person who can they contact you. For example, such as telephone number, company address, email address, BB pin, and others.

Well, after discussing tips on running a successful online business, now is the time you apply directly to your business. Hope can provide benefits to readers and help beginners who are interested to pursue business online store. Congratulations and greetings successful work.

Become Entrepreneurs Create Online Store With


Being an entrepreneur at a young age is not impossible, even in their teens (age school, junior high / high school) one can be an entrepreneur.
Employers not only in the narrow sense, a person who sells himself or sell a product with a broker system has also been called a legitimate businessman. They've entered a very important step for entrepreneurs, the courage to start, the courage to sell and ready to bear the risk.

For at the present time means to be an entrepreneur is very broad, we no longer live in an age where we have a door to door to market their products, or have to rent a place, building or shop. Which is often too expensive for the budding entrepreneur.

Right now, just sit in front of the computer or laptop a person can become an entrepreneur. How? With Air-business online ...
An entrepreneur who wants to learn to start an online business is not a difficult thing anymore now, a lot of learning tools that can be read and studied at the websites of the internet. Not just theory, some websites also explain the practical steps that can be run by young entrepreneurs who want to focus on Online Business.

Well, one of the greatest opportunities to be learned one of them is to build your ONLINE STORE. You can start planning to sell your products or services via the Internet.
Online stores are the means we are selling products or services online. With our Online Store can run a business without a permanent office in the real world, and also sales transactions through Internet sites or the Mayan world.

In this case the trust between customers and sellers must continue to be built and maintained. Because trust is the best capital in all our dealings with customers.
With the online store, a person can freely sell its products or services and spread through the internet site and will spread even to foreign countries. Starting online business is very easy to use online store, you can launch from the web or create a personal blog, in which the management is very easy and some of them you can get for FREE.

This is where the greatest opportunities for potential young entrepreneurs, to learn online business and start planning to build Online Store, a business that you desire to be immediately implemented with relatively little capital.
By knowing how easy it is to start a business in the online world, do you feel like to try?


Here are the initial steps to create Online Store 
  • plan
Plan well all the things you need to know, consider and decide before starting the Online Store. Learn to invest some of your time reading, listening biographies of successful people, compile your knowledge about the virtual world, the internet, blogs, websites, graphic design, design blog, as well as specialized knowledge about selling you. You want to do business in?
  • Develop a marketing strategy
You have to plan in detail how you will sell your product. Who is your target market, by way of what you bring visitors (traffic) to your Online Store. Means of promotion what you need to do later.
  • The technical aspects
Another important point is that the technical aspects should also be acquainted with you. How to book a paid domain, installation of web-based blogs, how to send money, transfer etc. you also have to master it.

Armed with good intentions, a youth and teens can enter the world of business. One way is with the Online Business. Knowledge and science are the best capital, you will slowly become a formidable businessman, tested and your business will surely grow.

Kamis, 19 Desember 2013

How to Run Online Promotion


The level of internet users growing among the people pushing businesses to begin aggressively marketing their products and services through online media. A wide variety of promotional strategies previously executed offline, diinovasikan now beginning to utilize the Internet as promotional advertising, sales promotion, public relations, direct marketing, and personal selling.

Well, to find out what strategies can be done through online promotion, we inform the following tips and tricks to run online promotions that you can try from now.


  • ad Campaign
When the businessmen usually do ad campaigns by utilizing space or space promotion on television, radio, newspapers, and magazines, it is different with the online media business promotion efforts that actors tend to do ad campaigns with exchanging links to other sites that are still concerned with the topic of business that is being run. Although in some online media also provide a special space for media promotion in the form of banner ads or text ads.

  • Sales Promotion
To increase the sales promotion, usually the bloggers and online businesses prefer to provide usefulness for its customers. In fact they often share a free ebook for its members, providing networking discounts for loyal customers, as well as providing a wide range of bonuses and gifts to build consumer loyalty.

  • Public Relations
The third promotion strategies that utilize the knowledge and capabilities in the field of public relations to approach consumers. For example, equip your website with a list of FAQs (Frequently Asking Questions) to answer questions frequently asked customers, create a press release, include a photo gallery, as well as provide services download free apps to attract customers.

  • Direct Marketing
Online promotion strategies through direct marketing will be easier for potential customers to interact with people in business. Therefore, do not forget to include the business address and contact person to call, email addresses, column comments, site map, language options, as well as the agenda of activities to be held, so that consumers can get information easily and clearl

  • Personal Selling
Promotion of personal selling more emphasis on providing online facilities to facilitate ordering and payment transactions, such as shopping cart to make online purchases, booking online for memesanan products and services via the internet, paypal to make payments online, and so forth.

With the help of the internet, businessmen are expected to be able to promote their products to foreign countries with a very affordable cost. So, for beginners who are confused to market their products, it would not hurt if you try to promote from now through the virtual world. Create new opportunities to increase your sales turnover, and greetings success.

Online Marketing Tips



Utilizing the Internet to market their products and services, becoming one of the proven strategies for businesses, to expand its market opportunities. Currently, there are many small and medium businesses, which successfully exporting superior product created with the help of the Internet. This is the proof for us that the internet gives a significant role for the progress of the business in Indonesia.

To help businesses reach out to wider market opportunities, here we inform some online marketing tips for businesses.


  • Utilizing multimedia role
In online marketing, multimedia support is very important to create a media campaign that attracted the attention of consumers. You can use the media in the form of photos and videos to promote your products or services through the virtual world. In addition, the presence of photos and videos can also be one of the supporting media for the contents of articles published in your own online site. So in addition to providing special attraction for your website, photos and videos into a fairly effective means to convince potential customers of the product or service being offered.

  • Utilizing online advertising, both free and paid
Currently, there are many sites online advertising that you can use to promote various products and services are free or paid. Starting from the line advertising, banner ads, or join a community / business forum that provides a special stall for business people to explore its superior products. By expanding online advertising that you install, then it implies that you have created new opportunities to bring in as many sales transactions.

  • Utilizing social networking sites
In addition to utilizing online advertising sites, you can also take advantage of social networking sites as a media campaign that is effective enough. Now the social networking site that has good potential to be used as an online shanties ie facebook and twitter. Through social networking sites, you can publish a product or service offered and establish direct communication with prospective customers who are interested in your product offerings. This strategy is often taken business people, because in addition to a free and fairly easy way, social networking is also widely used widely in various areas of society. So your chances of bringing consumers more wide open.

By utilizing existing technology in the development of the Internet, it is expected that businesses can optimize marketing strategies that executable and generate sales turnover profusely. Move on the pe-successful online business and greeting.

Rabu, 18 Desember 2013

Business Strategies for the Online Marketer



many internet marketers who called himself has made ​​the sale of their ways and we have to lift their thumbs. But of course they also always do what will be discussed in this post.

Maybe it's just a different way of delivering course. And I'm sure it's not much different sales techniques and what it means to give pleasure to the customer will be presented in the description below :


  • Finding out what the prospects.
When you know really know why prospects buy your product, you can begin to do right promotions and direct on target to make your prospects to take action in making a purchase. Here is an example. A bad Mobile salesman thinks he sells information and communication. However, an average mobile phone sales assume that he sells a combination of communication and image. A good cell phone salesman knows he sells freedom in the vast information service, this is the strategy and the effect of what is desired by the market prospects of the right.

  • Build public confidence (targeted audience)
In the state are skeptical, your readers will stop reading your promotional message with the assumption they (prospective customers) that you are not honest. However, to overcome this happens to the products you offer, you first have to present clear information on the benefits of your product or service. Then you also have to explain why and give confidence they need to try these products you have to offer because they are in need of a product you will get many benefits from these products

  • You have to grab the prospect's attention with your headline
The main information on your advertising, letters, flyers, even on your web site, it is very important to the success in your business. Tell visitors the best benefits of the service or product information into your promotional message. Keeping the visitor's interests should come first, because they feel they have the power and want to be considered the king, do not you remember the adage "customer is king". The visitors or prospects you want something more, they want to look more elegant and feel they have more money than the bidder product.

  • be something that is specific and unique
Tell your prospects that with a lot of money, whatever they can do in a matter of days, weeks or a month. Using the date, time and exact details of the useful products that may not be owned by another online business that they never met before.

  • Offering attractive prizes
Customers want to receive direct benefits when they will take action to make a purchase. By offering attractive bonuses and direct benefit to the customer, they will usually act better towards the purchase of a product from them again asking price reductions or discounts, bonuses you must have perceived value in determining your success in Internet Business Marketers. Mention bonus and usability of your initial promotion you do. If you can offer some other possibilities bonuses with other multiple benefits.

In some situations, a potential customer will buy your product or service because of all the bonuses that he will receive also has benefits that are not less good as the main product. If you are apt to apply 5 online business strategy mentioned above, will be able to increase profits in your business and your overrall sebgai successful Internet Marketer

5 Online Business Strategies steady



online business strategies on how to earn money from the internet with easy and fast way. The following 5 strategies online business is very important to your success. Thus, the following apply online business strategy on an ongoing basis and you will see the money will continue to fill your bank account.


  • Having The Right Perspective
The first strategy online business, you must know is you have to have the right mindset to start making money online. Right mindset is like a magnet that will draw you to continue to strive tirelessly. You must have the mindset of continuous learning. You have to constantly strive to create value for your customers and your market. You also need to frequently give and share. All it will really help you to make money from the internet.


  • Create a Work Plan and Strategy
By creating a work plan and strategy work, then your journey to success will become more visible the progress. Good working plan will certainly help you determine what steps you need to do next. Without a work plan and strategy work, I am sure, you will be very difficult to focus.

  • Focus, Focus and Focus
Remember this! Focus, focus and focus .... One of the things that can make the online business especially beginners lose focus is too much temptation on the internet is very interesting, for example a new online business opportunity that promises faster and larger incomes. To avoid this, you must have a strong attitude to reject other business opportunities and continue to focus on the work plan you created earlier. Do not try to master a lot of methods to make money online. Focus on just one method until you master it. Focus on one project at a time. For example, if you are trying to make money on the internet through affiliate marketing, you are expected to focus on affiliate marketing until you really master.

  • Expert Methods In One Promotions
Promotion aims to drive traffic to your online business. Visitors who come to your business website like the blood that flows in your online business. You can learn a lot of ways for promotion such as PPC, SEO, Article Marketing, Blogging, Forum, Joint Venture, etc.. But it is highly recommended that you become an expert in one method of promotion before moving to other methods. You probably will not be able to master some promotional methods at once.

  • automated
Treat yourself as a businessman rather than as workers. A businessman will try to automate the routine work that you normally do. How can mengotomatisasinya to recruit workers online on the internet or recruit a friend to help you work. Automation is the key for you to develop your online business and make more money online. You as the owner of an online business should focus their time and energy on business building activities. Not the routine work that can be done to others.

Online business strategies above has been proven to help many online businesses both inside and outside the country in how to earn money from the internet. Do you also want to be like them or as you now are?

May be useful ...

Senin, 16 Desember 2013

Advantages of Affiliate Marketing


Affiliate marketing is one of the business model or how to generate income from the internet's most popular. It is one of the business models that are suggested for you to do, if you do not have a good product to sell. A successful affiliate marketer can generate hundreds of thousands of U.S. dollars per month or Billions of rupiah per month. So do not underestimate this simple business model.

Every business models have advantages and disadvantages but affiliate marketing is one of the great business model. There are 17 advantages or advantages of doing affiliate marketing compared to conventional business or other business model:


  • There are no production costs
The high cost to develop and make new products generally prevents a lot of people to make their own products. With affiliate marketing, the cost of production is not a problem because the product is already developed and proven, the merchant money.


  • Low initial cost

Compared to build a store on the street, being an affiliate marketer is just a desk, Internet-connected computer and some software aids.


  • There are no costs or license
A distributor in the real world often have to pay a license fee to be able to market the products in certain limited areas. Affiliate program in contrast, are generally free to join and become a target marketing area is not limited.


  • Can sell anything
In the modern and advanced countries, almost all goods purchased online. In the developed countries people started to buy stuff online like books, software, electronics, CDs and others. There are tens of thousands of affiliate programs that you can choose to be promoted.


  • Not require sales experience / sell
When you start affiliate marketing, you do not need sales experience. Generally, the merchant provides a great marketing materials that can be used in an affiliate website that we created.


  • No need to have employees
Every person who never made ​​a business must know what it's like to have employees. Without employees, businesses will feel more comfortable. It was made ​​possible by the affiliate marketing business


  • Not bear the cost of order processing
To process an order online, the merchant needs to pay the cost of a merchant account, credit card processing fees, credit card fees in the event of fraud / stolen, the fee refund / cancellation of orders etc. Something that does not need to be covered or dipusingin by an affiliate marketer.


  • No need to have a stock of goods
As an affiliate marketer, you can sell large items such as furniture, electronic goods without the need to bother with a stock of goods.


  • No need to process order
Forget the problems that can arise due to collect the name, address, credit card and others. Merchants who handles all of that.

  • No need to bother sending
The cost and complexity of setting up and send products to customers all over the world really scares me. I never been in the production business training cassettes top speakers in Indonesia. When many-many more orders, I have to stay late-overtime to prepare and send the goods to the buyer even though I had been there to help her employees.


  • There is no need Customer Service
Got a customer is a good thing, but when it comes to face customer complaints and sometimes there is a customer who really nag and nag, you will be grateful as an affiliate marketer because your merchant who must deal with all that.

  • Making money while you sleep
What kind of business that allows you to continue to operate 24 hours for 365 days even though you're sleeping, go home and even vacation? In affiliate solution was the answer.

  • Markets around the world
The Internet is the largest market in the world. You can bring in visitors / visitors to your online store from all over the world.
  • Work from anywhere in the world
This is one reason for doing affiliate marketing, if you want to travel to foreign countries and throughout Indonesia and can still monitor your business, you just monitor it with a laptop connected to the internet.
  • small risk
If you are unable to receive income from the products that you are promoting, throw it away, premises replace another product by replacing a link on your website. That's all. No contracts / commitments that require you to sell a particular product.
  • Great earning potential
the potential income that you earn depends on your hard work and your dreams. As spelled out in the beginning, there are affiliate marketers who produce hundreds of thousands of U.S. dollars or billions of dollars per month, not per year. But there are also affiliate marketers are satisfied with the produce ten million dollars per month. It's your own choice.


Although it has the advantages as described above, affiliate marketing is not no flaws. There is a lot of material to learn affiliate marketing on the internet, please search google alone. You will surely love to see how much free material that you can learn about this topic. This article is just trying to simplify the information you need to know about Affiliate Marketing, hopefully this article useful and serve as guidelines before you start an online business choose what is right for you.


Online Advertising Strategies in Indonesia for the Year 2013


Online advertising strategies in the world are always changing every year, as well as in Indonesia. It offers companies more options to choose strategies for internet marketing online advertising best for his company. Marketing strategy that worked well last year may not necessarily increase the amount of traffic and sales in this year.


However, there are some things that do not change. For example, the majority of Internet users are searching in search engines like Google, Yahoo!, or Bing before buying something online, thus SEO and content of the websites that appear on the first page is the king. We can see the changing trends of online advertising strategy that occurred from last year until the year 2013 is to anticipate what will happen in the future.

Online Advertising Strategies in Indonesia for the Year 2013

Mobile Advertising

It seems like almost everyone already has a smartphone that can do anything that can be done by a laptop, to make online purchases though. With existing applications on the device now, anyone can search the rice fields when they are in the car and was led into a paddock restaurant in a few minutes.

Brand-Safe Site Advertising


By monitoring where our ads appear, we can prevent damage to the reputation of our brand. Set aside some of your time to make sure our ads appear on websites that have a good reputation may produce better sales than the previous year. We show ads "out there" has always been a priority and in 2013 has brought more opportunities for us to do so.

Review and Data Acquisition

Use tools like Google Analytics and Webmaster Tools to see the impact of your advertising online. Hire someone who has the ability to use these tools or the use of data-mining software may be a good idea for big companies. This information is very important to understand, especially if you just rely on the internet to market your products or services. Where did you come from traffic and sales can help you decide what marketing strategy which is less work for you.

Dynamic ad

By using statistics and other data, ad networks can match your ads to potential customers as appropriate. Ad Dynamic or Dynamic Ads can know your prospect's interest by seeing what they get in the Gmail inbox, they're looking at Yahoo and many more.

Now More Social Media Platform

This is another basic example of online advertising, social media is to maximize the benefits. Facebook, Twitter, and Pinterest has been generating traffic and building a fan base for the company without having to spend money. More than one million websites have integrated with Facebook and more than one quarter of Facebook users log in to their account five times or more per day. In this year, we should be considering using the services of paid advertising on social media platforms and social media marketing strategies to change the existing ones.

By continuing to use the appropriate online advertising strategy as part of internet marketing, companies can direct more resources to enhance their products and services. Along with the development of online marketing, businesses must also continue to update with the latest technologies such as mobile and apps, or competition, or you will leave them far behind.

Definition of Viral Marketing and Success Secrets

Viral, this word is used to describe the suit related to the virus and something that can be spread by itself. As part of internet marketing, viral marketing has its own category on this blog about internet marketing. Definition of viral marketing is a viral phenomenon that is the marketing concept can spread by itself.

Definition of viral marketing may be very complicated and it sounds hard to put into practice, for simplicity's sake, let's say that the notion of viral marketing is to create a concept that can be memorable for the visitors, who can make visitors want to distribute it to others. One example of viral marketing is funny videos on YouTube. We can laugh and certainly very enjoyed the video as it is, and then certainly we are more likely to pass it on to our friends in itself, either via twitter, facebook, and other ways. Note, this is the main reason why YouTube became very successful.

Secrets of Success with Viral Marketing

As already mentioned before, humor is a good way to start. If you can make someone laugh, they will soon be compelled to make others to feel the same way. This also applies if the viral concept that we apply is the element of surprise, wow-factor, scary, very interesting or by other ways that evoke a strong feeling of the people who see it

Positive and Negative Aspects of Viral Marketing

Most often we encounter at once is the biggest obstacle of viral marketing is a concept that often have a quick trip after launch, then peaked and then disappeared.

Positive aspects of viral marketing is a popular program will be frequently discussed, and became advertising "word of mouth" is very effective. Therefore, what if you want to launch a product, service, or brand new, maybe this will make it viral marketing became famous very quickly. Now that you have understood the notion of viral marketing and the secret of success, hopefully this article can be useful for you.

Check Out How The Tablet Just Replaced The PC For People Buying Computers

The PC market has cratered, but our purchases of personal computers has remained quite steady, according to this chart from a Morgan Stanley report on the PC industry. As you can see, people have simply shifted purchases of laptops and desktops to purchases of tablets. The overall growth of the PC market is steady.



FREE JUST MEANS STARTUPS ARE AFRAID TO COMPETE

I don’t like free.
Free makes me uneasy because nothing is really free. There’s always some kind of cost involved, even though it can be difficult to see at first.
My aversion to free includes startups that offer free services.
Yes, free is a powerful marketing tool because who, after all, doesn’t like getting something for nothing.
Far too often, however, free is a lazy marketing short-cut that does little to create or drive a business.
There are still too many startups that offer a free service, and then plan to create premium services after they’ve attracted lots of users.
At the same time, there are VCs happy to pour money into these startups, which are popular but hoping they can somehow make their product even better so a small percentage of  users will pay for it.
To me, startups that embrace free (not fermium) are afraid.
They’re afraid no one will like their product enough to pay for it.
They’re afraid the competition is too strong.
They’re afraid of not being good enough at sales and marketing.
They’re afraid to build a business.
This is not to suggest free-first never works but free strikes me as the emperor with no clothes.
Everyone is so enthralled with the idea of attracting lots of eyeballs that no one wants to be the little boy who says “Startup, how do you plan on making money?” (Note: A must-read is Mark Suster’s blog post on why startups need to “ring the cash register”)
There are people who contend free is different for online startups but that’s just digital gobbledygook.
Can you imagine free in the “real world” where you could, for example, walk into a restaurant for a free meal because the owner believes they will be able to charge once it has enough patrons?
Over the past year, I have started to slowly but surely buy or subscribe to more online services.
While it has a lot to do with more features and customer service, a key consideration is supporting startups trying to become businesses as opposed to emperors.
What do you think? Is there any merit to only free or free-first?

THE COST OF CONTENT MARKETING FOR STARTUPS

From the outside looking in, content marketing seems like an attractive opportunity for startups.
On the plus side of the ledger, content marketing can establish startups as thought leaders and domain experts, it can provide potential and existing customers with relevant and interesting information, and it can drive search engine optimization.
This is why startups are so enthusiastic about content marketing but there is a key variable that can’t be ignored: the “cost” of creating content to drive marketing.
There are two elements to cost: people and money. Both consume a startup’s most valuable resources: time and cash. But the hard truth is there’s no way around spending time or cash to embrace content marketing.
For startups, it comes down to figuring out who is going to create the content. It could be someone internal who has good writing skills. It could be a contractor or agency, or it could be new hire.
So what’s the right option?
It comes down to how much content has to be created to meet the needs of target audiences. In some markets, a wide variety of content has to be pumped out. In others, a more focused approach is viable.
Once the needs are determined, it comes down to deciding what kind of content to create. It could be a blog, videos, a monthly newsletter, case studies or white papers.
Whatever the medium, an investment (time and/or people) will need to be made. As important, a startup needs to commit itself to making a steady investment given content marketing is a marathon, not a sprint.
For startups not quite sure about what content to create, the safest route may be a blog for a variety of reasons.
Out of the gate, a blog provides a startup with the opportunity to provide insight, expertise and information, as well as search engine juice.
As important, a blog can become an effective “engine” that can generate re-purposed content for other channels such as case studies, white papers and a newsletter.
Another benefit of a blog is it can be supported by multiple people, who can offer different perspectives. At the same time, it can also be a way for a startup to nurture corporate culture by getting many people involved in a marketing and sales program.
The bottom line: is content marketing is not an easy proposition for startups because there is a cost involved. As much as content marketing is appealing, every startups needs to assess whether there is enough of a ROI to jump on the bandwagon.
 
 
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