Selasa, 24 Desember 2013

5 Mistakes Marketing Strategy Facebook



Strange but true. Often we regret a few hours after me like a facebook page. Perhaps because the facebook page continues to write about the company, or because there is no material relevant to you. By reading this article, hopefully you do not make people regret after me like your facebook page.


5 Mistakes Marketing Strategy Facebook

  • Tidak Ada Strategi atau Perencanaan Yang ‘Benar’
Many brand or business can easily run marketing facebook page facebook to create, deploy content, and trying to get fans, but they do not have clear objectives. Is the facebook marketing facebook page was created to increase awareness of your brand, to connect with the fans, to strengthen ties with customers, or to improve customer service? You could say like a football team that has a great strategy before the competition, a business should have a clear goal of what they want to do on their facebook page and started to compose content that supports these objectives.

Before you make a facebook marketing strategy, you have to understand first what the purpose and achievement (objectives) that you want. First, why do you want to use facebook marketing method for your promotional media? No matter what people are saying about the reasons you use facebook: how do you make a facebook marketing as valuable to your company? The purpose of facebook marketing can be is to be part of a community. The goal probably is to increase your brand awareness - which will have effect only when later concerns into business. It could also involve providing customer service or interaction warmer or better service to your clients. But it should be no such thing objectives or achievements of the facebook marketing.

Once you find a company goal to create a facebook page, then you can look for the best way to start, instead of starting with different achievement that makes your approach to be dispersed.

  • Beranggapan Bahwa Pemasaran Facebook Itu Gratis
Facebook, in its original usefulness is free. Although there are rumors that scattered about the commercialization of facebook, CEO and Co-Founder of Facebook, Mark Zuckerberg is not going to make a facebook be paid. But like the old saying, it takes money to make money. If you use facebook just to connect with friends and play Farmville, then there is no reason for you to pay a cent.


But if you are a business who would like to try to get new fans to boost sales and build community, this will require a lot of time - and of course money.

A frequent mistake is that companies assume that facebook marketing for free, then they will try to do social media marketing this one as an arena of trial and error, so if it fails it will not hurt big as advertisements on TV, radio, or brochure. That happens here is they run strategy, goals, and achievements to commit suicide because they are thought to exert no time, money, or effort to make it successful.


  • Not Giving Reasons For Your Customers To Connect Through Facebook


There are so many businesses that market through the facebook logo in print, tv, and so that direct people to me like facebook. So what?

Brand is very useless if you make a facebook icon in newspaper ads, or have a small logo in your store with the address of your facebook page without any connection between offline and online marketing. Very vain once to tell her customers like your facebook page without informing why they should do it.

Icon is a reminder, not to make an action. How you can make people want to join you on facebook via different platforms? When on TV, what message they want to make to make your facebook page and why? If the print media, why they should open your facebook page and see the contents? Do you think they aan back again afterwards? It is important to connect the dots and make sure that every employee you know what your facebook page and what value can be obtained by your customers to see it.

This suggestion is to speak 'with' your customers and find out what makes them want to see your facebook page. Maybe they saw your facebook address of the TV-like me your facebook page in hopes of getting a discount on your product, while it could be also that see your facebook address of the print media are interested in getting more information about your product. People - people like me can facebook page for a different reason - find out why, and you can start preparing your content for it.


  • Doing Facebook Marketing Measuring Success With The Wrong Way
The most obvious, basic gauge of a facebook page - like - is usually the most like to be seen by an amateur marketer. In the heyday of marketing at facebook, a lot of which discuss how to get like that a lot. However, what this means is a lot like when people like me who are not bound or share? It is like making a party where there are 100 people coming, but no one is talking to each other. Good that you managed to bring 100 people to your party, but probably will not get many benefits, including you.

By developing measures such as how many people are getting and talking about things you market a facebook page admin can know how many people are seeing their posts and those who talk about your brand.

It is easily seen are like like, share, and some binding can usually drop you. Those things are not the overall measurement, and almost everyone will agree that this is true, that it is not the most important thing to measure. If we see this is already a very extreme, where the measure is based on these things, in which it is not appropriate to be used as a measure - such as how many fans held - or they do not measure at all. In the end you need is to know, "Is this facebook marketing help increase your business, in terms of who you think is important to your business?"

Look at the error number 1. If the purpose of your facebook page is to get people to come to your store, offering exclusive discounts through facebook, and see how many people come and use it. Do not be shy to ask people what brought them to your store, or what makes them attracted to me like your facebook page. By asking, "How did you hear about us?" Can produce a response that is very powerful and useful, but not many people use it.

Make sure you focus your attention on the matter in accordance with the company's goals. Although just by observing and identifying statistically Facebook PTAT brand ambassador, it can be more helpful than by counting like.
  • Too Exist or Boring
So, you already have a facebook page and know what you will do. Nice. Now pick out posts are most relevant to the community of your fans. Often, users facebook going to like your facebook page, then walked her unlike in 1 or 2 days later when the page is only boast about themselves or because of the content published is not in accordance with the people expect. So, make a post content that is relevant, but not too often.

Simply, ask yourself, if you are a facebook user, if you would be interested in me like your company facebook page? If the answer is "Probably not .." means you have to repair your product first. The products in question here is what you produce. If the content you produce is still not overly impressed resonate or promotion - then you need to change and try content that may resonate or be part of Facebook users, who can provide more value and make them want to come back to your store or facebook page.
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2 komentar:

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    BalasHapus
  2. Komentar ini telah dihapus oleh pengarang.

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